EREBUS MOTORSPORT
Between November 2015 and January 2017, CAPTYVATE was the head of media production for Erebus Motorsport.
2016 Erebus Motorsport V8 Supercars launch
Video Statistics:
91 videos were produced (excluding sponsor cuts)
Tallying 430,000 organic views on Facebook alone
Averaging 4725 views per video
Along with a string of race wins, this elevated the Erebus brand from a back of the pack rookie to a current front runner in the Supercars series.
Key Considerations:
An intimate & candid documentation of the race team
Giving fans exclusive access behind the scenes
Setting trends within motorsport content creation
Time sensitive; uploaded for viewing ASAP
Erebus Motorsport at the Clipsal 500 in 2016
Our ‘must captures’ included:
Race weekends for the Supercars Australia Circuit (premier motorsports league)
Track testing days
‘Corporate Ride Days’ where VIPs would be invited to a hot lap
Workshop maintenance, rebuilds & insights
Sponsor activations such as Hungry Jacks store visits
Fan engagement
David Reynolds Wins the Bathurst 1000 in 2017
CAPTYVATE worked directly with Erebus Motorsport athlete David Reynolds to capture his Bathurst 1000 victory. There is no higher achievement in Australian motorsport & is globally recognised as one of the most challenging endurance races.
In the lead up to the race, we followed David to document his vehicle preparation, athletic strategy, sponsor activations & fan interactions; including the viral ‘Camp Inspection’ video for Penrite Oil that has amassed a whopping 345k views on Facebook alone.
Captyvate was also responsible for creating content for major team sponsors:
HP
3M
Hungy Jacks
Plus Fitness 24/7
Penrite
Holden
Snap-On Tools
MOMO
Three Threes
& countless others
Erebus Motorsport at Hungry Jacks in Launceston
PHOTOGRAPHY
Although a huge emphasis of our efforts were placed in video production, we had the opportunity to capture many special moments with Erebus Motorsport in all their high resolution glory; check the gallery below for a sample.
