TELSTRA ‘TRULY LOCAL’
“Ty is a very talented creator who works hard to deliver optimal outcomes” - Karen Ilesca, producer @ Genero
Telstra (the largest telecommunications provider in Australia) partnered with CAPTYVATE to capture a suite of digital media assets for their ‘Truly Local’ campaign; delivering authentic messages and visuals of stores, people & local landmarks.
Project Considerations:
Capture adaptable media that can be utilised in a range of future ads across all relevant media for the Telstra brand
Consideration for different aspect ratios to accomodate viewing on both offline & online media
Abiding by a strict stylist brief & corporate branding guide
Liaise with store managers to schedule the shoot
Direct staff & ‘in-store talent’ to capture the shot list
Conforming to specific file requirements & naming conventions during supply of media
But don’t take our word for it…
“Great to have Ty on this ambitious project. He is a very talented creator who works hard to deliver optimal outcomes. Highly recommend” - Karen Ilesca, producer @ Genero
Project Deliverables:
7 locations across South Sydney & Far South Coast, NSW
10 Scenes per location (8 x In-Store and 2 x Iconic Locations)
4K UHD screenshots of each scene