F2 AUSTRALIA TOUR 2022
“It’s been an absolute pleasure shooting with Captyvate. Super positive, great to be around; legend! & he’s handy behind the camera as well” - Billy Wingrove - freestyle footballer, The F2
In September / October 2022, Screen Sports Media called upon CAPYVATE to co-produce a campaign with world renowned freestyle footballer, Billy Wingrove.
Leveraging the audience of Billy & F2 Freestylers (collective online following of over 32 million) - we were able to generate global awareness for the A Leagues, series sponsors, the competing clubs & top athletes.
Project Considerations:
Express turn around of deliverables to accompany the launch of the A League 2022/23 season
Generating branded content for the likes of McDonalds, Paramount Plus & Crowne Plaza
Shot with wider framing & 4k resolution to accomodate to mobile screens
Predominantly short-form video, distributed to clubs & players for cross promotion
Run & gun style shooting, minimal time to direct or plan sequences
Collaborating directly with Billy on location to maximise his presentation skills
Ready to shoot, no matter the conditions
Project Deliverables:
1 x tour wrap up video
2 x match wrap up videos
46 social media style videos
Outcome:
Over 1.7 million combined views across IG & YouTube