OSPREY PACKS AUSTRALIA
Outdoor Agencies (importer of Osprey Packs) have engaged Captyvate on two product launch campaigns.
Both were tailored to unique Australian audiences of the outdoor adventure consumer sector.
A combined viewership of over 19,000 video views online has been achieved.
2021 Aether / Ariel
This campaign was delivered entirely online with several considerations:
Produce an authentically Australian suite of content
Captured in the Royal National Park (bordering Sydney)
To adhere to local government COVID restrictions, we;
Produced & edited remotely
Directed & captured on location with a ‘skeleton’ production crew
Minimised travel from our local area
Liaising with & gaining approval to commence production by NSW National Parks
Project Deliverables:
1 x 60 second video
30 x Print & Web Res Photos
Image licensing extension (unlimited online & physical usage, in-perpetuity, non-exclusive)
‘A Day On The Trails’ | Osprey Packs Australia | 2019 MTB Hydration Product Launch Campaign
‘A Day On The Trails’ follows a quintessential journey on a mountain bike through the Aussie Bush; all while keeping hydrated by Osprey’s MTB range.
This project was delivered online & IRL with several considerations:
Osprey’s first MTB product launch in Australia
Aspirational in nature; no terrain or stunts out of reach for beginner - intermediate skill levels
Custom music production with room for action sound design
Utilising the world renowned Wollongong Escarpment trail network to appeal to domestic consumers
Project Deliverables:
1 x 90 second extended video
1 x 30 second ‘ad cut’ video
20 x Print & Web Res Photos
Image licensing extension (unlimited online & physical usage, in-perpetuity, non-exclusive)
