POLYGON SISKIU 2021
“Real great collaboration across nations 🤘🤘 Thanks for the awesome edits!! 😊😊” - Polygon Bikes
Key Objectives:
Drive sales & highlight features of bike
Market to riders looking for first dual suspension MTB
Showcase potential progression from intermediate to advanced
Relatable action for viewer (nothing too extreme)
Sense of adventure / day of exploring
Project Deliverables:
90 second extended cut video
30 second hype cut video
12 web & print photo
Image licensing extension (unlimited online & physical usage, in-perpetuity, non-exclusive)
Outcome:
Pre-order sales limit reached upon launch; bikes sold out globally
103,000 combined video views
Local production for an international audience & distributor network
Project Outcomes:
Over 50k combined video views (YouTube, IG, FB)
Bike models sold out on back order
Bicycles Online (Australian importer & Polygon MTB brand manager) co-produced and liaised with Polygon who are based in Indonesia.
Footage at the Indonesian factory of the updated bike being manufactured was filmed by a third party, then supplied to Captyvate. This ‘dream build’ sequence was reverse engineered to link with the action footage captured after; on the trails here in Wollongong, Australia.
To adhere to local government COVID restrictions, we;
Produced & edited remotely
Directed & captured on location with a ‘skeleton’ production crew
Minimised travel from our local area
